Hello, Modern Sustainable Lifestyle.

Lazy Environmentalist helps consumers easily and delightfully embrace modern sustainable lifestyles. We curate well-designed, attainably priced green products and services that fit your life.

Where those products don’t exist, we make them – like our forthcoming, flat-pack, knock-down, eco-friendly furniture collection manufactured in the foothills surrounding Asheville, North Carolina.

From our roots as an award-winning reality TV show and nationally broadcast radio show, Lazy Environmentalist has been advancing stylish, exceptionally designed, and easy-to-embrace green products and services since 2005. A growing movement of designers and entrepreneurs share our passion. Discover their brands and products here.

And follow our journey as we introduce our unique capsule furniture collection. Working directly with our local manufacturing partner ensures American-made high-quality. Retailing our products directly to our customers enables us to reduce costs and offer lower prices.

We know that most of us want to lead more sustainable lives. We also know that cost, convenience, and complexity can get in the way. Our goal is to eliminate these obstacles so that choosing to live more sustainably can be the most delightful choice you make.

our history


Lazy Environmentalist founder, chief curator, and sustainable lifestyle expert Josh Dorfman partnered with Sundance Channel and acclaimed reality TV show producer David Metzler (Queer Eye for the Straight Guy, Catfish: The TV Show) to produce two seasons of The Lazy Environmentalist TV show. It aired nationally in 2009 and 2010.

As the show’s host, Josh led his guests – including a pro surfer, fashion designer, city mayor, school principal, exterminator, a funeral home director, and many others – on quests for easy, clever, and doable green solutions. 


In 2005, Josh created The Lazy Environmentalist talk rshow on VoiceAmerica, Internet talk radio. Within six months, Josh was invited to test the show on Sirius Satellite Radio, which picked it up for a weekly format in 2006.

In 2007, the show went live daily. As executive producer and host, Josh invited on designers, entrepreneurs, inventors, and visionaries at the forefront of the modern green movement. The conversations focused on the groundswell of innovation underway making it easy and enjoyable for consumers to go green. 


Josh authored The Lazy Environmentalist: Your Guide To Easy, Stylish, Green Living, published in 2007 by Stewart, Tabori & Chang, just in time for his first national television appearance on The Martha Stewart Show.

In 2009, he followed it up with The Lazy Environmentalist on a Budget: Save Money, Save Time, Save The Planet.


We subscribe to The Rule of 50%. Actually, we made up The Rule of 50%. That’s why we’re so well-versed in it.

Here it is: products made of at least 50% eco-friendly materials or improve your efficiency by at least 50% over standard choices are lazy environmentalist worthy. Such products enable us to make excellent choices for the environment. We’re not shooting for perfection. We’re shooting for way, way better than the status quo.

made in asheville

Soup to nuts to grass-fed beef, to solar-powered EV charging stations, to modern prefab homes, to the “boost” in Ford EcoBoost, to the world’s largest collection of climate data, Asheville is building a reputation as one of the most beautiful, creative, and sustainable cities on the planet. Lazy Environmentalist calls Asheville home.

We draw inspiration from colleagues, collaborators, and a deeply authentic local culture that is committed to fostering a thriving, sustainable economy. Our backyard is the Blue Ridge Mountains. We splash in The French Broad River. Here, inspiration comes naturally.

about our founder

Josh Dorfman is an award-winning environmental entrepreneur, author, and media personality dedicated to helping consumers easily and delightfully green their lifestyles. Josh is best known as the creator, producer, and host of The Lazy Environmentalist, an award-winning reality TV show on Sundance Channel, nationally broadcast radio show on Sirius Satellite Radio, book series, and digital commerce company. He and his sustainable business ventures have been profiled in The New York Times, The Wall Street Journal, and The Washington Post as well as on CNN, NPR, and MSNBC’s Morning Joe. Josh is also the only guest to have ever ridden a bicycle onto the set of The Martha Stewart Show.