THE LAZY ENVIRONMENTALIST
The Lazy Environmentalist is the media brand founded in 2005 by environmental entrepreneur Josh Dorfman to help consumers make green choices that are easy, attractive, and appealing. Josh is executive producer and award-winning host of Sundance Channel’s television series “The Lazy Environmentalist.” His two books, The Lazy Environmentalist: Your Guide to Easy, Stylish, Green Living and The Lazy Environmentalist on a Budget, highlight today’s most cutting-edge green products, companies, and market trends. From 2006 to 2008, Josh was creator, producer, and host of “The Lazy Environmentalist” national radio show on Sirius Satellite Radio. Through Lazyenvironmentalist.com Josh continues to showcase awesome green solutions that fit people’s lives, reduce their environmental impact, and accelerate the green economy.
ABOUT JOSH DORFMAN
Josh Dorfman is a green communications expert on a mission to rebrand environmentalism as appealing and attractive. As an environmental author, award-winning television host, national radio host, national spokesperson and CEO, Josh has learned first-hand what really motivates and inspires people to take environmental action.
Josh is executive producer and host of Sundance Channel’s “The Lazy Environmentalist,” winner of the 2009 Environmental Media Association award for best reality show. He is author of two books on cutting-edge green products, companies, and trends: The Lazy Environmentalist: Your Guide to Easy, Stylish, Green Living, which Dwell Magazine called “a guide to going green without resorting to Birkenstocks and brown rice casserole” and the follow-up The Lazy Environmentalist on a Budget. Josh is national spokesperson for Brita’s FilterForGood campaign to help reduce bottled water waste and has also participated in national environmental media campaigns for GreenWorks natural cleaners and Walmart. As a green expert, Josh has appeared on numerous television shows including “Morning Joe,” “The Martha Stewart Show,” “Fox & Friends,” “Wake Up with Al,” and “The Big Idea with Donnie Deutsch.” Josh also provides editorial commentary on Huffington Post and Reuters Small Business as well as on his own site, Lazyenvironmentalist.com.
Josh originally created The Lazy Environmentalist in 2005 as an internet blog. The following year, Sirius Satellite Radio contracted Josh to create, produce and host “The Lazy Environmentalist,” which became the first live, daily, national green radio show in the U.S. For two years, Josh interviewed hundreds of green entrepreneurs, designers, inventors, and managers to identify the forces that accelerate positive green change before moving his brand to television in 2008.
Prior to creating The Lazy Environmentalist, Josh founded Vivavi, the first online retailer of modern design green products. His work as CEO has been widely recognized in the media including by Inc. Magazine, which named Vivavi one of the top fifty companies driving the green revolution.
Josh’s unique communication and green business insights have made him a widely sought after speaker. He has shared his knowledge with Fortune 500 companies such as Google, Apple, Pepsico, Volkswagen, Clorox, and Bristol Myers Squibb as well as institutions such as the Aspen Institute, the World Science Festival, and Notre Dame University’s Mendoza College of Business. He has delivered keynote addresses at numerous trade events as well green industry events such as Opportunity Green in Los Angeles and Green + Design in Atlanta.
Josh brings a global perspective to his green ventures. He has worked in Hong Kong for the Economist Intelligent Unit and in France for Delphi Automotive Systems. Yet, it was in China during the mid-1990s where Josh had his environmental epiphany. Traveling the country as China Business Manager for Kryptonite Bike Locks, Josh witnessed the profound changes being wrought by the nation’s emerging consumer economy and recognized the massive sustainability challenges and opportunities that lie ahead. Josh holds an MBA from Thunderbird, The School of Global Management, and a BA from the University of Pennsylvania.
Contact: joshdorfman [at] lazyenvironmentalist.com
ABOUT ARON KRESSNER
Aron Kressner is Marketing & Operations Director at The Lazy Environmentalist. Aron is also the Managing Editor of LazyEnvironmentalist.com. He is responsible for managing all content on The Lazy Environmentalist website and developing business opportunities that help consumers green their lifestyles more easily, immediately, and affordably. Prior to joining the Lazy Environmentalist, Aron managed one of the most successful bicycle retail stores in the U.S. and founded a consultancy that helped develop start-ups and small businesses across multiple industries. He holds a BA from SUNY Albany in Marketing. When not biking, hiking or otherwise enjoying the great outdoors Aron stays up to date on green trends and forecasts at sites like cleanpowertv.com.
Contact: aron [at] lazyenvironmentalist.com
