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GoodGuide’s Transparency Toolbar: A Game Changing Tool For Lazy Environmentalists

Lets face it, trying to determine which products really are safe, healthy, green and socially responsible is a drag. Even when we’re confident that products do, in fact, match our personal values, we’re not really interested in going that far out of our way to get them.

But what if there were another way?

Imagine, for a moment, if you had the power when shopping online to instantly reorganize any shopping website around your personal values. You could elect to only see products that avoid animal testing, are made by companies that respect human rights, or avoid controversial ingredients. Shopping would be based not on what retailers and brands want you to see, but rather on what you want to know.

That moment has arrived. It’s called the Transparency Toolbar developed by the team at GoodGuide. We’ve been working for the past few months to make it possible.

Once installed in your web browser, the Transparency Toolbar instantly reveals whether products you’re shopping for are safe, healthy, green and socially responsible. You can personalize your shopping experience by telling the toolbar which issues you care about – like nutrition, energy efficiency, organic, recycled materials, etc.

The Transparency Toolbar will then display whether products pass or fail on your key criteria, recommend alternative products that match your values, let you compare prices, and show you what other users think of those products.

It literally does all the informational gathering work for you and presents it in a clear, concise format at the bottom of your browser when you’re shopping. When you’re not shopping, it doesn’t appear at all. It’s the laziest and most convenient way I can think of to confidently shop for products online that match my personal values about my health, the health of my little boy, and the health of the planet.

About the Author

Josh Dorfman is an environmental author, television host and entrepreneur. He's been blogging about green living and business trends since 2004 and created The Lazy Environmentalist first as a blog and radio show in 2005.

When Green Makes You Laugh, It’s A Good Thing

We environmentalists tend to take ourselves so seriously. But just because our cause is serious doesn’t mean that being serious about it is a good way to attract others to it. Actually, in my experience it’s almost a surefire way to turn others off from becoming more environmentally minded. Humor is a great tool for opening up space for dialog. It’s hard to be uptight and defensive when you’re belly laughing. Remember that the next time you want to fight with a non-believer about global warming. Instead, try making them laugh first and see how it goes. Show them videos like these two.

About the Author

Josh Dorfman is an environmental author, television host and entrepreneur. He's been blogging about green living and business trends since 2004 and created The Lazy Environmentalist first as a blog and radio show in 2005.

Loll Outdoor Furniture: Recycled Post-Consumer Plastic Goes Modern

From David de Rothschild’s plastic pollution awareness-raising journey on the Plastiki to Terracycle’s nationwide Recycling Brigades, innovators on the front lines of the environmental movement are devising new ways to inform and empower us how to either diminish our dependence upon one-use plastic items or turn that plastic to our advantage. Enter Loll, a modern design furniture company that has figured out how to take used milk jugs and transform them into colorful, magnificent and comfortable furniture. Give me a thousand more companies like Loll, and I’ll show you a path to cleaning up our environment, reducing our dependence on oil (almost all plastic is derived from oil), and creating a happier, more innovative, and well-designed world.

To view more visit: Loll Designs

About the Author

Josh Dorfman is an environmental author, television host and entrepreneur. He's been blogging about green living and business trends since 2004 and created The Lazy Environmentalist first as a blog and radio show in 2005.

2012 VW Passat TDI: First Clean Diesel Car Built in America

To understand the 2012 Volkswagen Passat TDI you have to understand where it comes from: Just outside Chattanooga, TN there is a brand new, state-of-the-art, billion-dollar automotive production facility. The Passat is the only car they make in the new factory.

VW designed the new Passat at their headquarters in Wolfsburg, Germany. Better still, they designed the new Passat specifically for the American market. It’s noticeably bigger than the old Passat; in fact, it’s noticeably roomier inside than the Camry and the Accord.

The torque-tastic TDI gets 43 miles per gallon on the highway which makes it the new industry class leader beating out the Camry, Fusion, and Sonata hybrids – yes you read that correctly, the TDI clean diesel technology outperforms hybrids when it comes to fuel efficiency. And there’s no fuzzy hybrid technology to be concerned about later. Officially, the TDI has a range of 795 miles per tank.

Because they designed the new Passat for Americans, they chose to include an impressive list of standard features: Bluetooth, dual-zone climate control, SiriusXM satellite radio, a sound system designed by Fender, and keyless remote entry and ignition in addition to the newfound legroom. The cockpit is both sleek and functionally convenient.

A Little More About Chattanooga

VW has created nearly 12,000 new jobs in Tennessee since opening the facility some months ago, on top of which they’ve taken some commendable strides toward green production.

They benefit from a number of environmental efficiencies including reflective white roofs on all buildings, a rainwater capture system that repurposes as much as 350,000 gallons of water every month for use in the plant’s cooling system and restrooms, high-efficiency lighting inside and out, and a high-efficiency paint application system.

When the cars are completed 80% of them are shipped by rail. When you consider that 85% of the 2,300 parts that make up the new Passat originate in North America, it makes for an impressive economic and environmental  strategy. It’s safe to say that Volkswagen has invested wisely in the great state of Tennessee. It was nothing short of uplifting touring the factory with twenty-plus automotive reporters who were noticeably taken by the sight of thousands of Americans working away proudly in quality manufacturing jobs.

“We are very proud of the new plant’s environmental efficiency. As well as collecting rainwater for re-use in the facility, we have reduced CO2 emissions by 20% in our paint process because we don’t use filler. There’s more: In most car plants, the waste paint (or overspray) turns into sludge that ends up getting diluted with 50,000 gallons of water a day. But the paint in our new factory drops onto dry limestone powder that is then recycled in a local cement kiln, thus saving all that water,” Mark Gillies, Manager, Product & Technology in Chattanooga.

TDI Means Clean Diesel

To be clear, we’re big fans of Volkswagen’s TDI clean diesel vehicles here at the Lazy E. To start, VW designs and produces excellent quality cars that are fun to drive. The TDI relies on a very advanced transmission that results in peppy yet smooth, high torque acceleration. Josh has owned his TDI wagon for more than a year now (yes, he paid retail, no hookups involved).

Diesel is very popular throughout the rest of the world, including much of Europe. As the price of gasoline continues to rise steadily, we’re predicting you’ll see more diesel cars here in the States, especially when you consider the superior fuel efficiency to the hybrids without the price premium typically associated with those models. Good for the planet, good for your wallet, and good for your leggy friends in the backseat.

About the Author

Replenish: How Design Innovation Solves Green Challenges

I came across this product yesterday at the Sustainable Brands conference here in Monterey, CA and was immediately thrilled. Replenish is not just good design, it’s brilliant design. It’s a high-concentrated cleaning product that’s about as green as it gets: non-toxic, biodegradable, and pH neutral. it’s also one of the few consumer products to be Cradle To Cradle certified. To me, the real beauty of the aesthetically appealing design is how convenient the design makes using a concentrated cleaner. One of the major hurdles that’s caused resistance amongst consumers for adopting high-concentrated cleaners is the inconvenience of having to add water to concentrated solution. We like it pre-mixed.

Replenish’s design is so clever that it overcomes this obstacle. While many companies and people tracking green consumer behavior bemoan the fact that consumers are allegedly too lazy to use high concentrated products that require extra steps to use, Replenish just went ahead and designed a cool, real-world solution that dispenses with the issue. That’s green thinking at its finest.

See More: Replenish

About the Author

Josh Dorfman is an environmental author, television host and entrepreneur. He's been blogging about green living and business trends since 2004 and created The Lazy Environmentalist first as a blog and radio show in 2005.