I want to congratulate my friend Jill Fehrenbacher and her new team for the launch of Ecouterre, a website dedicated to covering the fast evolving world of eco-fashion. Jill founded the green design blog Inhabitat, right about the time I launched LazyEnvironmentalist.com, so we’ve been tracking each other’s progress for a while. When I had my radio show on Sirius a couple of years ago, Jill was a frequent guest which gave us a chance to delve into topics such as 1) is there such a thing as a green design aesthetic? 2) will a green architectural aesthetic evolve over time as form and function unite in new ways to create buildings that truly function in balance with nature? 3) who really is on the cutting-edge of green design? (Jill always provides great examples).
Much of my job involves communicating the latest trends across the full spectrum of green living. In my books, I’ve covered everything from top eco-fashion brands to the best green building materials to great green baby products, eco-gadgets, natural funerals, eco-friendly personal care, green cleaning products, and much more. Along the way, I’ve relied on lots of resources including, of course, the blogosphere. As such, it’s been abundantly clear to me that a terrific blog dedicated to exclusively to covering eco-fashion is missing from the green scene. Thus, Ecouterre comes along at the right time with the right team (Jasmin Malik Chua, formerly of Treehugger, is the managing editor) to really shine and fill the void.
I’ll be checking the site daily especially as we pull together my environmental wardrobe to shoot season 2 of the Lazy E tv show!
