I’ll be the first to admit, I’m pretty darn lazy when it comes to painting. As long as they aren’t dripping with blood a la The Amityville Horror, I pretty much leave my walls alone. But in the event that I miraculously wake up one morning with a bristle brush and painter’s tape in my hands, I’d go with two new zero-VOC eco paint options from Kelly-Moore.
The first new eco-offering from Kelly-Moore – “The Painter’s Paint Store – is Enviro Coat, a line of premium 100 percent acrylic paint for interiors that, thanks to an odor-curbing anti microbial agent, won’t render you loopy after the first coat is done. After recently seeing a friend who had just spent hours using stinky, run-of-the-mill paint in a not-so-well-ventilated room, I wasn’t sure if I should congratulate her on the even looking application and excellent color choice or have her institutionalized … she complained of a headache and was speaking in tongues.
The second new paint line from Kelly-Moore, is Green Coat, a selection of water-based interior paints that are free of indoor-air-quality-compromising solvents. Like Enviro Coat, Green Coat is competitively priced and in the process of achieving Green Seal certification. Most importantly, both the Enviro Coat and Green Coat lines are free of volatile organic compounds (VOCs), come in a wide range of custom colors, and promise easy clean up. This trifecta pretty much guarantees easily breathing for anyone who knows their way with a paint brush.
This isn’t California-based Kelly-Moore’s first foray into eco paint land. In 1995, the forty-plus-year old company became the first major paint-maker to unroll a line of premium recycled paints for interiors and exteriors. The line, eCoat, is made from a minimum of 50 percent post-consumer waste paint and is available in flat, eggshell, and semi-gloss enamel.
