In this episode of The Lazy Environmentalist, I’m working with two jewelry designers in San Francisco whose jewelry lines are rapidly expanding. Customers are drawn to the exquisiteness of their pieces and their affordable price points. My task is to find beautiful and affordable green materials for them to easily integrate into their design process. I don’t want green to be too difficult for them or detract from their current business objectives because I know that success depends upon ensuring that they can go green in ways that maintain or increase sales and help build their brand image. Otherwise, they won’t do it, not because they don’t care about the environment but because they care more about creating beautiful designs and growing their business.
Designers Embrace Green When It Helps Them Deliver What Customers Want
Published: May 26, 2010Posted in: Home Featured, TV SHOW
