Next Friday, April 9th at 5pm I’ll be at the downtown NYC Apple Store in Soho to talk about the new season of “The Lazy Environmentalist.” The event is open to the public. If you’re in NYC, come on down and say hello. Michael Parrish Dudell, senior editor for ecorazzi.com and editor-in-chief for vegdaily.com will moderate the discussion.
You’ll see a sneak preview of one of the new episodes. I also plan to talk about:
* What I say to environmental skeptics to get them on board with change
* Why failing on the show is sometimes a good thing
* How we balance entertainment and education goals to make a compelling show about a serious topic
From the Apple Store Website
Meet The Lazy Environmentalist, Josh Dorfman
April 9, 5-6pm
Join Josh Dorfman as he discusses season two of his Sundance Channel television show, “The Lazy Environmentalist,” which premieres on April 20. In the show, entrepreneur and author Dorfman meets with environmental skeptics to prove that there are innovative, cost-effective, ecologically sound alternatives that also meet high professional standards.
