In 2008, I teamed up with Walmart to demonstrate how green choices are becoming more affordable, accessible, and appealing. The more quality green choices are available on the shelves of the stores where we already shop, the more likely we are to make them part of our lives.
My experience tells me that people will go green when the choices are easy, convenient, priced appropriately, and actually work. It’s so important to get this right because when a consumer has a good experience with a green product, he or she is much more likely to want to repeat it.
That kind of momentum accelerates the green economy. As the biggest retailer on the planet, Walmart has a huge opportunity to put this momentum to work toward its own bottom line and toward the planet’s benefit too.
