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Brita Climate Ride Takes on California

Even though I was arguably the worst player in the country in Division One college football during my sophomore year season at the University of Pennsylvania, I still think of myself as an athlete. I’m not making this up. In the early 90s, the New York Times ranked every team in D-1 college football by [...]
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Designers Embrace Green When It Helps Them Deliver What Customers Want

In this episode of The Lazy Environmentalist, I’m working with two jewelry designers in San Francisco whose jewelry lines are rapidly expanding. Customers are drawn to the exquisiteness of their pieces and their affordable price points. My task is to find beautiful and affordable green materials for them to easily integrate into their design process. [...]
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Awesome Green Idea: Harness The Ingenuity of Brilliant Minds Across The Globe To Build Super Fuel Efficient Cars

How do you harness the ingenuity of brilliant minds around the planet to build cars that can simultaneously save people money, greatly reduce greenhouse gas emissions, and eliminate our civilization’s addiction to oil as an energy source? You might try to get the major automobile manufacturers involved. But for some reason it seems to take [...]
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Josh Showcases Cool Green Products on Wake Up With Al

I recently had the opportunity to appear for a second time on Wake Up With Al [click this link to watch] on the Weather Channel. Al Roker is a funny dude. I thought it was particularly amusing when he actually felt the smoothness of my shave as a result of using Pacific Shaving Company’s Natural Shaving [...]
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Green Expert Josh Dorfman on MSNBC’s Morning Joe

I was recently on MSNBC’s show “Morning Joe” to discuss The Lazy Environmentalist television and talk a little about my views on what really accelerates positive green change. It almost always coming down to being armed with the best green solutions and understanding how to frame those choices in such a way that people perceive [...]
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Season 2 of The Lazy Environmentalist premieres tonight on Sundance Channel

I’m in New York City all week to promote the new season. Last night, we had a launch party for the new season at Terracycle’s pop-up store just off Times Square. For me, it’s incredibly gratifying to have that kind of party and reconnect with so many people in the green movement that have played [...]
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Meet The Lazy Environmentalist at the Apple Store in New York City

Next Friday, April 9th at 5pm I’ll be at the downtown NYC Apple Store in Soho to talk about the new season of “The Lazy Environmentalist.” The event is open to the public. If you’re in NYC, come on down and say hello. Michael Parrish Dudell, senior editor for ecorazzi.com and editor-in-chief for vegdaily.com will [...]
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Green Jobs: How To Communicate About Them and Get One Too

Framing green choices in terms of the things Americans care about is essential if we’re going to get people on board with real change. Take green jobs. Lots of people want work that aligns with their values so they can feel good about being paid to make the world a better place. Green jobs can [...]
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U.S. News & World Report Features Lazy E’s Green Living on a Budget Tips

Green living advice is most useful when it’s practical and realistic and really takes into account all of the priorities in our lives. These days we’re super busy and more budget conscious than we’ve probably been in a long time. So it’s even more essential that green solutions not only work well and look good [...]
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Effective Green Communication: Why Polar Bears, Guilt-Trips, and Taking the Moral High-Ground Just Don’t Cut It

A few weeks ago I started writing a series of articles for Huffington Post exploring how to effectively communicate green issues. I believe that the biggest hurdle we face as an environmental movement is figuring out how to message about environmental issues in such a way that people get excited about participating in the solutions. [...]
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