Uncategorized Archive

Josh Showcases Cool Green Products on Wake Up With Al

I recently had the opportunity to appear for a second time on Wake Up With Al [click this link to watch] on the Weather Channel. Al Roker is a funny dude. I thought it was particularly amusing when he actually felt the smoothness of my shave as a result of using Pacific Shaving Company’s Natural Shaving [...]
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Meet The Lazy Environmentalist at the Apple Store in New York City

Next Friday, April 9th at 5pm I’ll be at the downtown NYC Apple Store in Soho to talk about the new season of “The Lazy Environmentalist.” The event is open to the public. If you’re in NYC, come on down and say hello. Michael Parrish Dudell, senior editor for ecorazzi.com and editor-in-chief for vegdaily.com will [...]
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Green Jobs: How To Communicate About Them and Get One Too

Framing green choices in terms of the things Americans care about is essential if we’re going to get people on board with real change. Take green jobs. Lots of people want work that aligns with their values so they can feel good about being paid to make the world a better place. Green jobs can [...]
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Presenting a Positive Green Future

Recently, I’ve been talking a lot about the communication challenges confronting the environmental movement and what we need to do in order to overcome them. Here are three videos that outline some of my views. The first is an interview for National Geographic. The second (below) is a keynote presentation I gave at Opportunity Green. [...]
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Effective Green Communication: Why Polar Bears, Guilt-Trips, and Taking the Moral High-Ground Just Don’t Cut It

A few weeks ago I started writing a series of articles for Huffington Post exploring how to effectively communicate green issues. I believe that the biggest hurdle we face as an environmental movement is figuring out how to message about environmental issues in such a way that people get excited about participating in the solutions. [...]
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Going Green in 2010 – New Years Resolutions from the Front Lines
Going Green in 2010 – New Years Resolutions from the Front Lines

At 28 years old, I hardly feel qualified to comment on “The State of X, Y & Z” or pontificate “The Future of A, B & C.” But as someone who spent all of 2009 on the front lines of “going green” and as someone who had A LOT of quality communication with people trying [...]
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Praise for Josh’s Dorfman’s Presentations
Praise for Josh’s Dorfman’s Presentations

“I was thrilled with how well the program was received — it was a ‘home run.’ Your message was inspiring and hit on all the points we wanted to cover in a positive and meaningful way. The examples you provided were great!” Sandra Cartie Vice President US Pharmaceuticals Finance Bristol-Myers Squibb “Josh Dorfman delivered the [...]
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Project 30-90: New Orleans’ First Sustainable Music Festival

New Orleans has a long history for many great American traditions, and New Orleanians have always put their unique spin on everything they do. One New Orleans native has taken it upon himself to add yet another twist to a longstanding NOLA tradition: the music festival. Local lawyer turned concert promoter, Don Kelly, felt compelled [...]
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Use Less Packaging? A Group of Brits say

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Golf Refugees: For the Rebellious Green Golfer

Historical highlights in the game of golf include the first recorded golf game played in 1459 in Scotland by the Edinburgh Burgess Golfing Society. Then in 1931, Dr. Frank Stableford of the Wallasey & Royal Liverpool Golf Clubs altered the rules so that the player with the fewest strokes wins. Next, Tiger Woods demolished cultural [...]
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