Green Communications Workshops
Green communications expert Josh Dorfman helps companies develop clear, actionable strategies for engaging consumers on the environment.
Josh has informed green communication strategies at Brita, Clorox, Wal-Mart, Google, MTV and others; founded the first modern design, green products retail company; and hosted green radio and television programming on Sirius Satellite Radio and Sundance Channel.
Deliverables
The result is a communication game plan that helps companies maximize ROI by boosting sales, building brand loyalty and generating widespread press coverage. Josh’s workshops bring clarity to your organization with regard to:
1. What to do first if you’re not that green: idea generation to match your capabilities to marketplace values.
2. How to engage consumers in ways that feel relevant and authentic to them.
3. How to evaluate the risks of taking a green stand in the marketplace.
4. What green messages are currently newsworthy in your industry.
5. Communicating green messages that improve customer loyalty, drive sales and expand your customer base.
6. Determining the appropriate marketing channels for different types of green messages.
7. Developing a strategic timeline for expanding consumer engagement on the environment.
Format
Josh works with companies in three ways:
Team-Focused Workshops
Josh conducts a workshop with key personnel in your marketing and sales organization responsible for rolling out green marketing initiatives. These workshops are typically single day engagements.
Company-Wide Presentation
Josh delivers an hour-long speech to provide insight into current best practices in green consumer engagement and relate those practices to the opportunities and challenges that are relevant to your company. The result is broad-based understanding of what works in today’s consumer marketplace and a framework for applying these lessons to your company’s green initiatives.
Ongoing Engagement
Josh offers ongoing green communications consulting services. He is available to help develop and vet green communications ideas, coordinate communication strategy with your current PR, advertising and marketing agencies, and advise on ad campaigns, press releases and additional marketing materials.
Next Steps
