Loomstate for Target. Affordable Eco Fashion. Oh Hell Yes!

Looking back at the overwhelming success of his 2008 Target collection, Rogan Gregory must have felt pretty freaking awesome.  Using his rock’n roll aesthetic and sustainable materials like bamboo and organic cotton, the badass fashion designer revealed a whole new world of affordable eco-fashion to Target shoppers.  And they liked what they saw.  In fact, Rogan Gregory’s line sold out as quickly, perhaps even quicker, than that of other Target GO designers including Alexander McQueen, Proenza Schouler, or Thakoon.

Now fashion fans are sure to flip over sweet seperates the designer’s other fashion line, Loomstate, will be rolling out exclusively for Target just in time for Earth Day.  Rogan and business partner and co-designer, Scott Hahn, began Loomstate in 2004 and have since cultivated a strong following for their denim, sweatshirts, and button ups with luxury shoppers.  Loomstate for Target will feature Mens and Womens casual wear, made almost exclusively from eco-materials and at Target prices ($14.99 to $44.99) they are sure to go quickly.

More Loomstate for Target eco-chic looks: