Josh Dorfman, Founder & Chief Curator

Josh Dorfman is a sustainable economy entrepreneur, author, and media personality dedicated to creating environmental solutions that easily fit people’s lifestyles.

Josh is best known as creator, producer, and host of The Lazy Environmentalist, an award-winning reality TV show on Sundance Channel, nationally broadcast radio show on Sirius Satellite Radio, book series, and digital commerce company. He and his sustainable ventures have been profiled in The New York Times, The Wall Street Journal, and The Washington Post as well as on CNN, NPR, and MSNBC’s Morning Joe. Josh is also the only guest to have ever ridden a bicycle onto the set of The Martha Stewart Show.

Previously, Josh launched and directed, an e-commerce business owned by Amazon, specializing in natural, organic, and sustainable products. He developed the green product standards for other Amazon portfolio companies including,,, and Prior to, Josh was Vice-President of Marketing for GoodGuide, a “Fast Company 50” and “TechCrunch 50” provider of information and tools to help consumers quickly make more sustainable shopping decisions.

Earlier, Josh was founder & CEO of Vivavi, a pioneering retail venture specializing in modern design, sustainable furniture, named to Inc. Magazine’s “Green 50” as a leading innovator accelerating the green economy.

For four years, Josh partnered with Brita as national spokesperson for its FilterForGood campaign to reduce bottled water waste, winner of a Gold CLIO award for strategic communications. He is the author of The Lazy Environmentalist: Your Guide to Easy, Stylish, Green Living and The Lazy Environmentalist on a Budget; Save Money, Save Time, Save The Planet. His editorial commentary has been featured in EsquireNBC’s, and HuffPost

Josh is a frequent speaker on green product innovation, sustainable lifestyles, and the rise of the sustainable economy at places such as Salesforce, Google, The North Face, The Anthony Robbins Companies, PepsiCo, The New York Federal Reserve Bank, PepsiCo, Yale University, Notre Dame University, and The Aspen Institute Environment Forum (see more about Josh’s speaking engagements).

Josh is currently CEO of The Collider, the world’s first entrepreneurship and innovation center for climate tech startups building solutions that help business and society adapt and become resilient to climate change

Prior to this role, Josh led Venture Asheville, a public-private initiative to build Asheville’s entrepreneurial ecosystem and transform one of the most beautiful locales in the world into one of its most vibrant startup cities. He co-founded and was Managing Director of Asheville Angels, an angel investor group with investments in renewable energy, EV transportation, commercial-scale composting, AgTech, EdTech, and biotech.

In 2010, Josh was honored with a Lifetime Achievement Award and inducted into the first class of the International Green Industry Hall of Fame. Josh holds an MBA from Thunderbird, The School of Global Management, and a BA from the University of Pennsylvania.

Media appearances

Scenes from the lazy environmentalist TV show

Lazy Funeral Director

Lazy Fashion Stylist

Lazy Athlete