Josh Dorfman, Founder & Chief Curator
Josh Dorfman is a green economy entrepreneur, author, and media personality dedicated to creating environmental solutions that easily fit people’s lifestyles.
Josh is best known as creator, producer, and host of The Lazy Environmentalist, an award-winning reality TV show on Sundance Channel, nationally broadcast radio show on Sirius Satellite Radio, book series, and digital commerce company. He and his sustainable ventures have been profiled in The New York Times, The Wall Street Journal, and The Washington Post as well as on CNN, NPR, and MSNBC’s Morning Joe. Josh is also the only guest to have ever ridden a bicycle onto the set of The Martha Stewart Show.
Previously, Josh launched and directed Vine.com, an e-commerce business owned by Amazon, specializing in natural, organic, and sustainable products. He developed the green product standards for other Amazon portfolio companies including Diapers.com, Soap.com, Wag.com, and Casa.com. Prior to Vine.com, Josh was Vice-President of Marketing for GoodGuide, a “Fast Company 50” and “TechCrunch 50” provider of information and tools to help consumers quickly make more sustainable shopping decisions.
Earlier, Josh was founder & CEO of Vivavi, a pioneering retail venture specializing in modern design, sustainable furniture, named to Inc. Magazine’s “Green 50” as a leading innovator accelerating the green economy.
For four years, Josh partnered with Brita as national spokesperson for its FilterForGood campaign to reduce bottled water waste, winner of a Gold CLIO award for strategic communications. He is the author of The Lazy Environmentalist: Your Guide to Easy, Stylish, Green Living and The Lazy Environmentalist on a Budget; Save Money, Save Time, Save The Planet. His editorial commentary has been featured in Esquire, NBC’s TodayShow.com, and HuffPost.
Josh is a frequent speaker on green product innovation, sustainable lifestyles, and the rise of the sustainable economy at places such as Salesforce, Google, The North Face, The Anthony Robbins Companies, PepsiCo, The New York Federal Reserve Bank, PepsiCo, Yale University, Notre Dame University, and The Aspen Institute Environment Forum.
Josh currently leads Venture Asheville, a public-private initiative to build Asheville’s entrepreneurial ecosystem and transform one of the most beautiful locales in the world into one of its most vibrant startup cities. He is co-founder and Director of Asheville Angels, an angel investor group with investments in renewable energy, EV transportation, commercial-scale composting, AgTech, EdTech, and biotech. Josh also serves on the Board of Directors of The Collider, a non-profit organization that catalyzes data-driven, market-based solutions to climate change.
In 2010, Josh was honored with a Lifetime Achievement Award and inducted into the first class of the International Green Industry Hall of Fame. Josh holds an MBA from Thunderbird, The School of Global Management, and a BA from the University of Pennsylvania.
Notable Media Appearances and Press Coverage of Josh’s sustainable ventures:
- Forbes (12/14) – An Unexpected Source of Innovation: Asheville, North Carolina
- Huffington Post (10/14) – Innovation Earth: The Next Green Tech Town
- New York Times (9/2012) – Amazon Starts a Shopping Site for the Environmental Crowd
- MNN (3/11) – The Anything But Lazy Environmentalist
- New York Times (9/10) – Green But Still Feeling Guilty
- Wall Street Journal (4/2010) – Josh Dorfman On How To Be, Yes, Lazy And Environmental
- Reuters (6/2009) – Lazy Environmentalist Says Don’t Feel Bad
- Apartment Therapy (7/2008) – Vivavi, Modern Green Furniture and Furnishings
- Bookpage (7/2007) – The Environmental Truth Made Just A Little More Convenient
- Treehugger (3/2007) – The Lazy Environmentalist Goes Live Daily on Lime Radio
- Grist (1/2006) – Swanky New York Event Heats Up The Green Scene