Like blue raspberry lollipops, Velveeta and Tang, there always seemed to be something inherently unnatural about coloring your hair. Until now. Advanced Cosmetic Technologies (ACT)—a fairly new addition to the slowly growing list of natural hair dye innovators—has discovered a way to color hair without turning to the usual chemical suspects: ammonia, paraphenylenediamine (PPD) or resorcinol. ACT’s dyes are made entirely from sustainable plant sources, giving DIYers (the permanent hair color kits come with user-friendly directions for easy at home coloring) more reason than ever to become the brunette or redhead —blonde too—that they’ve always wanted to be.

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