ABOUT JOSH

Josh Dorfman is an environmental entrepreneur, media personality and author of The Lazy Environmentalist: Your Guide to Easy, Stylish, Green Living. He is also the founder and CEO of Vivavi, a retailer of modern, green furniture and home furnishings, and of ModernGreenLiving.com, Vivavi’s residential real estate search directory for consumers seeking green homes. Inc. Magazine has called Vivavi one of the top 50 companies driving today’s green revolution.

From January, 2006 to January, 2008, Josh was the creator, producer, and host of The Lazy Environmentalist national radio show on Sirius Satellite Radio. He is currently collaborating with the Sundance Channel to develop The Lazy Environmentalist for television. About The Lazy Environmentalist book, Dwell Magazine called it, “a guide to going green without resorting to brown rice casserole.” Josh’s next book, The Lazy Environmentalist on a Budget, will be published in 2009.

As an advocate for positive environmental change, Josh also serves as spokesperson for Brita’s FilterForGood campaign to help reduce bottled water waste and for Green Works, Clorox’s line of natural cleaning products. He is a member of Newsweek Magazine’s Global Environment and Leadership Advisory Committee and the Wolf Trap Foundation’s National Advisory Council for the Arts and Environment. Josh also sits on the Board of Advisors of Healing Lifestyles & Spa Magazine.

Josh is a frequent guest speaker presenting his message of innovation-based environmentalism to a diverse range of audiences. He has addressed corporations such as Google, MTV Networks, Pepsico, and Bristol Myers Squibb and has been invited to keynote events such as the International Interior Design Association’s annual conference. As a green lifestyle expert, Josh has appeared on The Martha Stewart Show, The Sundance Channel, MSNBC, Bravo, and numerous other television networks.

Josh holds an MBA from Thunderbird, The School of Global Management, and a BA from the University of Pennsylvania. His environmental epiphany came while living in China during the 1990’s to launch Kryptonite Bicycle Locks’ sales and marketing program. Josh saw a nation of a billion bicyclists transforming into a nation of a billion car drivers, causing potentially unprecedented stress on the global environment. How all countries enable their populations to raise their standard of living while bringing their lifestyles into balance with nature is a vital challenge for the 21st century and what Josh’s ventures strive to address.

Contact Josh directly at josh [at] vivavi.com

IN THE MEDIA:
Watch Josh's interview on MSNBC's "Your Business".

Watch Josh's Earth Day 2007 appearance on the Martha Stewart television show
.

Watch Josh's Book Talk as part of the Authors@Google series at Google's Headquarters in Mountain View, CA.

Press Interviews:
New West
EcoGeek
The Huffington Post
Life Goggles
Treehugger
Green Options

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The original blog entry that started it all:

January 5, 2005

Lazy Environmentalist

I’m a passionate yet lazy environmentalist. I want to do the right thing. I want the planet to be clean. I want to breathe fresh air. I want to not have to hold my breath every time I drive on the New Jersey Turnpike.

I want it to be totally fun, cool and sexy to act in an environmentally responsible way. Otherwise, half the time I won’t do it. I won’t always place my empty water bottles in the recycling bin. Why? Because, frankly, it’s a pain and there’s nothing fun about it.

I want a shower that cleans, filters, and reuses the same five gallons of water repeatedly so I can take a low-impact 30 minute shower and know that I’m not squandering our dwindling supply of fresh water. Frankly, I take long showers. That’s where I do my best thinking. So I want someone to invent this kind of shower for me. I’ll be thrilled to buy it and I’ll tell all my friends to get one too.

Give me a hybrid Audi TT so I can put the top down and drive fast without polluting like a maniac. I’ll gladly pay for it. Make me furniture out of bamboo instead of wood so I’m not by extension cutting down trees just to have something nice to eat on. I’ll pay for that too.

Make it so totally easy, fun and attractive to do “the right thing” and I’ll do it every time. Because I care about the planet. I really do. But I’m lazy and I’m not going to change my behavior any time soon. So cater to me. Help me consume more responsibly without having to try. I’ll thank you for it and the planet will too.

-- Josh