IdealBite - small eco bites that make a big difference

Sometimes a great idea is just waiting for technology, know-how and, well, the world to catch up to it. IdealBite is such an idea. Building upon the model made popular by DailyCandy, IdealBite delivers cool and innovative daily email tips for integrating environmentally sustainable products and practices into our modern lifestyles. The traditional environmental movement has faced two major hurdles in its efforts to reach a broad audience: 1) how to educate without preaching and 2) how to break environmental issues down to the individual level where they are less overwhelming and consequently more actionable. IdealBite's formula works because it offers enticing solutions for generating massive results in small, individual increments.

From a business model perspective, Jennifer Boulden and Heather Stephenson, IdealBite's co-founders, are onto something clever. Users sign up to receive daily tips and can also elect to review products and services of companies who want to understand the green consumer. The founders are building a company that enables consumers to be "in the know" about cutting-edge green products and services, while at the same time, they're helping companies gain the critical market research needed to thrive in the green marketplace.

-- Josh