The Lazy Environmentalist Goes Live Daily on Lime Radio’s channel on Sirius Satellite Radio (Channel 114)

Our Latest Announcement...

New York, NY (March 8, 2007) Get a daily dose of easy, stylish green living with The Lazy Environmentalist radio show. Beginning Monday, March 12, 2007, the popular program will air live each weekday on LIME Radio’s channel on Sirius Satellite Radio (channel 114).

Marking consumers’ growing demand for information about green living, The Lazy Environmentalist is the first daily nationally broadcast radio program dedicated to the trends, ideas, and innovations surrounding a modern, green lifestyle. Reaching millions of fans (Sirius Satellite Radio is in over 6 million homes and more than 1.5 million users visit Lime.com each month), The Lazy Environmentalist extends its reach to listeners across the country five days a week, offering accessible, attractive ways to green their lifestyles without sacrifice or compromise. After nearly two years as a weekly program addressing green living in a fun and informative format, listeners want more and The Lazy Environmentalist is set to deliver.

“We don’t preach and we never guilt trip. Instead we offer information about cutting-edge eco-friendly products and services that easily fit people’s lifestyles and often improve them,” says Josh Dorfman, creator, producer and host of The Lazy Environmentalist.

Dorfman is no stranger to green innovation and entrepreneurship. As founder and CEO of Vivavi, a provider of contemporary, sustainable furniture and furnishings, and its companion resource of Moderngreenliving.com, a directory that helps homeowners find green homes, Dorfman is on the front lines of the new environmental movement that integrates environmental responsibility with stylish living. Through The Lazy Environmentalist, Dorfman covers topics like fashion, design, interiors, building, travel, and transportation and interviews the designers, entrepreneurs and visionaries who are at the forefront of the new green economy.

Upcoming guests in March include:
• Chris Paine - Writer/Director of Who
Killed The Electric Car?
• Mariel Hemingway - Actress and Author of Healthy
Living From The Inside Out
• Brian Fairbank - President & CEO of Jiminy
Peak, the first ski resort to build its own
Wind Energy Turbine
• Eric Corey Freed - Principal of Organic
Architect
• Zem Joaquin - Green Editor for House and
Garden Magazine and Ecofabulous.com

Later this spring The Lazy Environmentalist hits bookshelves with The Lazy Environmentalist: Your Guide to Easy, Stylish Green Living. Packed with ideas, trends and resources for implementing modern green living into every area of your life, Dorfman’s guide is an essential resource for every home.

About Vivavi:
Vivavi develops forward-thinking ventures designed to enable modern green living. Vivavi’s retail arm offers eco-chic furniture and home décor. Vivavi’s companion resource, Modern Green Living, enables homeowners to find newly built green residences and green home professionals. Vivavi's media arm centers on The Lazy Environmentalist radio show airing nationally on Lime Radio’s channel on Sirius Satellite Radio and also available at Lime.com and produced and hosted by Josh Dorfman, Vivavi's founder & CEO. In 2006, Inc. Magazine named Vivavi one of the 50 most intriguing green businesses helping to drive the green revolution.

Contact:
Margaret Teich
Associate Producer
The Lazy Environmentalist
866-848-2840
Margaret <@> vivavi.com

-- Josh