Lazy Environmentalist - Easy, Hip Environmentalism: Big Shout Out

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December 08, 2007

Big Shout Out

Mike Indursky.jpg

Major shout out to Chief Marketing Officer of Burts Bees, Mike Indursky. Back in May, Mike was a guest on the Lazy Environmentalist, and he was pretty freaking awesome. It looks like Women's Wear Daily Beauty Biz Magazine thinks so too. On page 30 of their current issue, they feature Mike as the Most Innovative Marketer "Mass Person". Calling him, "beauty's go-to guy for the grassroots movement", WWD praises his work lobbying a bill in Congress that aims to create an industry standard for the use of the word "natural" on personal care product labels. Nicely done, Mike.

-- Margaret

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Discover easy, stylish and super convenient ways to green your lifestyle with Josh Dorfman, green entrepreneur, media personality, author of The Lazy Environmentalist. No guilt-trips. Never any sacrifice. Josh offers insights into cutting-edge products and services, emerging trends, and innovation underway to bring our lifestyles into balance with nature. more.