Get Yourself Some Reuse: Brita's FilterForGood Campaign

A few months back I mentioned my role as spokesperson for Brita’s Filter For Good Campaign that raises awareness about the copious amounts of disposable water bottles – to the tune of 38 billion – that end up in landfills every year and offers easy, cost-saving steps to become part of the green solution. If you’re like me and are addicted to watching The Biggest Loser, then you’ve seen the contestants jogging around on camera carrying their FilterForGood reusable water bottles. The campaign also recently introduced a very cool Facebook application that lets you see how many water bottles you and your network of friends are collectively diverting from the landfill. Here’s a commercial we filmed for the TV Land channel as part of the network’s “Cause Change” public service initiative.

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-- Josh