Green Fashion Label CROW: Pay What You Can Afford

For eco-fashion label CROW, making eco-chic clothing for men and women more affordable means selling items using a sliding price scale. CROW sets the minimum and maximum price range for every item and then lets you decide how much you’re willing to pay. The hope is that green consumers who can afford to pay more will do so in order to allow green consumers on tighter budgets to pay less and thus enable greater numbers to participate in positive environmental change. For example, the Three-Way Shirt for women is offered on a sliding price scale between $30 and $65 and comes in a selection of organic cotton, bamboo or soy fabrics. The versatile piece can be worn off-the-shoulder for disco night, with cowl in front for professional office meetings or flipped around to reveal your back for evening charity functions or gallery openings. The Three-Way Shirt exemplifies CROW’s philosophy toward sustainable design. Not only is it made of eco-aware fabrics, but its multi-function versatility also enables women to achieve more looks with fewer items, a great strategy for clearing out closet clutter and saving some cash. You’ll also find graphic tees, hoodies, dresses, accessories.

-- Josh