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November 24, 2008

Green Karat: Recycle Old Gold, Receive New Jewelry

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If you've ever bought bling bling, then you know that the karats cost! Furthermore, buying jewelry goes beyond impacting your wallet. The gold industry extracts 2,5000 tons of gold per year from the earth, using a gnarly process that is harmful to the environment.

Fortunately, there is enough old and unused jewelry above ground stored in vaults and home safety boxes to satisfy gold demand for 50 years. GreenKarat is an industry leader jewelry using recycled precious metals to make beautiful rings, necklaces, earrings, etc.

And now they have taken their A-game to another level with an easy, consumer driven jewelry recycling program myKarat. Just look around your house and find old gold jewelry (white, rose, or yellow) that you don't wear anymore. Send it into MyKarat and you will receive store credit, which you then use to you to buy new jewelry. It's just easy. This program is similar to another Lazy E favorite, Patagonia's Common Threads Program in which consumers recycle their old Polartec® fleece clothing (from any maker) that Patagonia then transforms into new clothing. But unlike Patagonia, myKarat actually pays you off in jewelry, in exchange for recycling. In fact, I'm sending in my gold grillz, right now.

-- Margaret

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