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November 07, 2008

JUST DO IT: Nike Wins With Green Athletic Gear

Nike Considered Shoes.jpg

Nike Considered.jpg


Over the last year or so, our athletically inclined Lazy E team has been excitedly watching the cool green progress over at Nike like the Browerman Track program building running tracks from recycled shoes and the first eco-friendly Air Jordan XX3. And we consider that some good green progress. Now CONSIDER this:

CONSIDERED is the company's sustainable athletic line with an undeniably Nike (read funky awesome) design aesthetic. The track jackets, shorts, and pants are made from 100% recycled polyester yet still feature the Nike Dri-FIT technology with wick away action to draw sweat off the athlete. The shoes in the line are made cork and Nike's proprietary recycled material Regrind (literally ground up old Nike shoes) and the tees are done in 100% organic cotton.

I'm fancying the Takos Women's Trail Shoe because they are just so urban hiking sophisticate! Josh, the Lazy E, is looking to snag these Livestrong track shorts because they help him ride like Lance and 100% of the profits from LIVESTRONG Collection are donated to Lance Armstrong Foundation to help fight cancer.

Also, we hear from a fav sneaker-head blog that Adidas will be launching their own sustainable line SLVR in February 2009 during New York Fashion Week.

-- Margaret

Comments

I'm wondering - are they saying anything about changes to their extremely poor track record on social responsibility in association with this new, green product? I'm all about environmental responsibility, but I can't really support it if working or living conditions are poor.

Posted by: tadghlughan [TypeKey Profile Page] at November 7, 2008 06:22 PM

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