Companies Go Green When They’re Assured Of Still Satisfying Their Customers
Published: May 26, 2010Posted in: TV SHOW
As the host of The Lazy Environmentalist, I often meet with businesspeople who would like to make their companies more environmentally responsible, but they view the proposition as risky. Typically, the biggest concern I encounter is the fear that going green will prevent them from delivering the kinds of products and services that have already made them successful in the marketplace. Green is viewed as risky because many businesspeople think that it will detract from or change (usually for the worse) the quality of their product or service.
Successful businesspeople know that making sure the customer is satisfied is the most important rule for staying in business. I’m most successful on the show when I can demonstrate how going green not only doesn’t detract from customer satisfaction but actually increases it.
Two clips below demonstrate the point.
In this episode, I’m working with Stealth Auto, a successful auto customization and repair shop. Here, I’m checking with the owners to see whether the green solutions I suggested would enable them to more efficiently run their business operations and boost their customers’ perception of the quality of service Stealth Auto provides.
In this episode, I’m working with the Sunshine Boys, a successful moving company. Here I’m checking in with its clients who have just been subjected to a green move to see how they feel about it. As you can see, they were in pretty good spirits though a little white wine would have been nice.
Designers Embrace Green When It Helps Them Deliver What Customers Want
Published: May 26, 2010Posted in: Home Featured, TV SHOW
In this episode of The Lazy Environmentalist, I’m working with two jewelry designers in San Francisco whose jewelry lines are rapidly expanding. Customers are drawn to the exquisiteness of their pieces and their affordable price points. My task is to find beautiful and affordable green materials for them to easily integrate into their design process. I don’t want green to be too difficult for them or detract from their current business objectives because I know that success depends upon ensuring that they can go green in ways that maintain or increase sales and help build their brand image. Otherwise, they won’t do it, not because they don’t care about the environment but because they care more about creating beautiful designs and growing their business.
Season 2 of The Lazy Environmentalist premieres tonight on Sundance Channel
Published: April 20, 2010Posted in: Home Featured, TV SHOW
I’m in New York City all week to promote the new season. Last night, we had a launch party for the new season at Terracycle’s pop-up store just off Times Square. For me, it’s incredibly gratifying to have that kind of party and reconnect with so many people in the green movement that have played a role in getting me to this point.
It’s corny, but I remember a friend’s wedding a number of years ago that was held at the Mandarin Oriental hotel here in Manhattan in the banquet room, which had a commanding view of the city’s skyline. I remember stepping outside for air with some friends and possibly for some form of extracurricular activity to enhance the evening though I can’t fully recall. As I looked out on the view, I remember thinking that one day I’ll make my mark here in this city.
I know it’s cheesy, but I thought about that last night during the party as I gave a little speech thanking everyone for being there. I never predicted this future for myself. I never imagined I’d produce and host a television show. But here I am and I’m really proud of the work we’ve done on this season.
So check out the show tonight at 8pm on Sundance Channel. Here are some links to press we’ve received about season 2. So far the reviews are very favorable. I think our message is hitting at the right cultural moment.
Washington Post – ‘Lazy Environmentalist’ suggests easy ways to be Earth-friendly
Wall Street Journal – ‘The Lazy Environmentalist’ Josh Dorfman on How to Be, Yes, Lazy and Environmental
Los Angeles Times – The Recyclist: Celebrate Earth Day from your recliner with ‘The Lazy Environmentalist’
Philadelphia Daily News – Ellen Gray: ‘Environmentalist’: Solutions for the eco-challenged
Apple’s Meet The Filmmaker Series – Meet The Lazy Environmentalist (downloadable podcast from iTunes)
Meet The Lazy Environmentalist at the Apple Store in New York City
Published: March 31, 2010Posted in: Home Featured, TV SHOW, Uncategorized
Next Friday, April 9th at 5pm I’ll be at the downtown NYC Apple Store in Soho to talk about the new season of “The Lazy Environmentalist.” The event is open to the public. If you’re in NYC, come on down and say hello. Michael Parrish Dudell, senior editor for ecorazzi.com and editor-in-chief for vegdaily.com will moderate the discussion.
You’ll see a sneak preview of one of the new episodes. I also plan to talk about:
* What I say to environmental skeptics to get them on board with change
* Why failing on the show is sometimes a good thing
* How we balance entertainment and education goals to make a compelling show about a serious topic
From the Apple Store Website
Meet The Lazy Environmentalist, Josh Dorfman
April 9, 5-6pm
Join Josh Dorfman as he discusses season two of his Sundance Channel television show, “The Lazy Environmentalist,” which premieres on April 20. In the show, entrepreneur and author Dorfman meets with environmental skeptics to prove that there are innovative, cost-effective, ecologically sound alternatives that also meet high professional standards.
Green Beer with Comedian Frank Nicotero and Beer Sommelier Chrstina Perozzi
Published: February 11, 2010Posted in: TV SHOW
It’s not all that often that I get to hang out with a professional beer sommelier. Such was my luck when I visited The Bruery, a craft brewery located in Orange County, CA. I was there on a mission to see whether I could convince comedian and avowed beer guzzler Frank Nicotero that beers brewed with an inherently smaller environmental footprint could taste crazy delicious. Author of The Naked Pint: An Unadulterated Guide To Craft Beer Chrstina Perozzi (see image below) was our tour guide. This beer chick is very persuasive. After several pints we were all tempted to get naked and probably would have had our television crew not been so bashful.
