Hello, Modern Sustainable Lifestyle.

Lazy Environmentalist enables consumers to easily embrace modern sustainable lifestyles. We curate well-designed, attainably priced green products and services that fit how you live.

Where those products don’t exist, we make them – like our forthcoming, flat-pack, knock-down, eco-friendly furniture collection manufactured in the foothills of Asheville, North Carolina.

From our roots as an award-winning reality TV show and nationally broadcast radio show, Lazy Environmentalist has been advancing stylish, exceptionally designed, and easy-to-embrace green products and services since 2005. A movement of designers and entrepreneurs shares our passion. Discover their brands and products here.

We know that almost everyone prefers to live more sustainably. We also understand that cost, convenience, and complexity often get in the way. Our goal is to eliminate these obstacles so choosing to live more sustainably can be the most delightful choice you make.

our founder

Josh Dorfman is an award-winning environmental entrepreneur, author, and media personality dedicated to helping consumers easily and delightfully green their lifestyles. Josh is best known as the creator, producer, and host of The Lazy Environmentalist, an award-winning reality TV show on Sundance Channel, nationally broadcast radio show on Sirius Satellite Radio, book series, and digital commerce company.

Josh and his sustainable business ventures have been profiled in The New York Times, The Wall Street Journal, and The Washington Post as well as on CNN, NPR, and MSNBC’s Morning Joe. Josh is also the only guest to have ever ridden a bicycle onto the set of The Martha Stewart Show.  See Josh’s full bio.

our history


Lazy Environmentalist founder, chief curator, and sustainable lifestyle expert Josh Dorfman partnered with Sundance Channel and acclaimed reality TV show producer David Metzler (Queer Eye for the Straight Guy, Catfish: The TV Show) to produce two seasons of The Lazy Environmentalist TV show. It aired nationally in 2009 and 2010.

As the show’s host, Josh led his guests – including a pro surfer, fashion designer, city mayor, school principal, exterminator, a funeral home director, and many others – on quests for easy, clever, and doable green solutions. 


In 2005, Josh created The Lazy Environmentalist show for VoiceAmerica, Internet talk radio. Within six months, the show was picked up in a weekly format by the Lime channel on Sirius Satellite Radio.

In 2007, the show began airing live daily. As executive producer and host, Josh interviewed designers, entrepreneurs, inventors, and visionaries taking green into the mainstream. The conversations focused on the groundswell of innovation underway making it easy and enjoyable for consumers to embrace sustainable lifestyles. 


Josh is author of The Lazy Environmentalist: Your Guide To Easy, Stylish, Green Living, which was published in 2007 by Stewart, Tabori & Chang, just in time for his first national television appearance on The Martha Stewart Show.

In 2009, he followed it up with The Lazy Environmentalist on a Budget: Save Money, Save Time, Save The Planet.

lazy environmentalist today

2018 marks the relaunch of Lazy Environmentalist.  Making and curating the best sustainable products is the next chapter for our company.

For the past several years, we’ve had the opportunity to work with, launch, or invest in exciting sustainable ventures – see GoodGuide, Vine.com, Brightfield, French Broad Chocolates, No Evil Foods, and The Collider.

Green product innovation is accelerating at an unprecedented pace. We help you discover the best options that elevate your lifestyle.



We subscribe to The Rule of 50%. Actually, we made up The Rule of 50%. That’s why we’re so well-versed in it.

Here it is: products made of at least 50% eco-friendly materials or improve your efficiency by at least 50% over standard choices are lazy environmentalist worthy. Such products enable us to make excellent choices for the environment. We’re not shooting for perfection. We’re shooting for way better than the status quo.

made in asheville

From plant-based meats to grass-fed beef, to solar-powered EV charging stations, to modern prefab homes, to the world’s largest collection of climate data, Asheville is building a reputation as one of the most beautiful, creative, and sustainable cities on the planet. Lazy Environmentalist calls Asheville home.

We draw inspiration from colleagues, collaborators, and a deeply authentic local culture that is committed to fostering a thriving, sustainable economy. Our backyard is the Blue Ridge Mountains. We splash in The French Broad River. Here, inspiration comes naturally.